Buick, General Motors' premium brand
unveils the Electra E7
Electric · HYBE‑driven crossover SUV
Electra E7 - Source: Buick
Buick, GM's premium brand, has unveiled the all‑new Electra E7, a fully electrified crossover SUV.
The Electra E7 is the third model in Buick's Electra lineup of dedicated electric vehicles.
It follows last year's Electra L7 sedan and an Electra minivan, joining Buick's EV family as the brand's crossover offering.
Buick developed the E7 on GM's Xiaoyao electrified platform.
Interior centered on large displays
Electra E7 - Source: Buick
The E7’s cabin adopts a modern EV look tailored to Chinese buyers' tastes.
The dashboard pairs a compact digital instrument cluster with a large multimedia screen. Unlike recent Buick models that used a single integrated display, the E7 uses a two‑screen layout.
A ceiling‑mounted display for rear passengers reflects entertainment setups popular in the Chinese market.
Massage seats and 20‑speaker audio system
Electra E7 - Source: Buick
The center tunnel houses a wireless smartphone charging pad and cupholders, with a cooled/heated storage compartment behind them.
All seats feature heating and ventilation. Front seats add a massage function, and the front passenger seat includes a footrest for long‑distance comfort.
The audio system is built around 20 speakers, including driver headrest speakers. The headrest can be detached and repurposed to create a makeshift bed.
Electric range up to about 210 km (roughly 130 miles)
Electra E7 - Source: Buick
The Electra E7 uses a plug‑in HYBE hybrid system.
Key specifications include:
1.5‑liter gasoline engine
224‑hp electric motor
Battery options: 20.4 kWh or 32.6 kWh
These components are offered in various configurations.
Under China's CLTC cycle, the E7 can travel up to about 210 km on electric power alone (roughly 130 miles).
The body measures 4,850 mm in length with a 2,850 mm wheelbase, placing it in mid‑size SUV territory.
Electra E7 - Source: Buick
The model's starting price is CNY 169,900 (about $24,605), and is expected to start at approximately 36 million KRW (about $24,120).
Buick says it will officially unveil the Electra E7 soon and commence sales in the local market.
