Angel-in-us, the coffee franchise operated by Lotte GRS, is taking part in the Nonsan Strawberry Festival at Nonsan Citizen Family Park in Chungnam. The brand will operate a promotional booth through the 29th to help expand VitaBerry’s market reach.
VitaBerry is a premium strawberry variety prized for its intense sweetness and lush texture. Angel-in-us is supplying VitaBerry seedlings to support stable production, and it's using new menu launches and festival programming to highlight the berry’s quality and promote the goals of the Young Farmers Virtuous Cycle Project.
The Young Farmers Virtuous Cycle Project is Lotte GRS’s program to help young farmers return to and stabilize their farming careers while fostering regional cooperation through mentoring and market access. Through the initiative, Lotte GRS previously introduced Lotteria items like 'Motnani Cheese Potatoes' and the 'Kimchi Bulgogi Burger.' In March, Angel-in-us rolled out four new menu items made with VitaBerry grown by young farmers in Nonsan.
The Angel-in-us booth is designed to bridge VitaBerry, young growers, and the brand. Alongside explanations of the VitaBerry variety, the booth expands the project into on-site content so visitors can sample the products, judge their quality, and hear the story of collaboration between young farmers and local producers.
There’s also an on-site participation event. Visitors who post photos taken at the booth’s photo zone to their personal social media, tag Angel-in-us’s official account, and use the designated hashtags will receive a Berry Bag on the spot. The Berry Bag is a reusable eco tote created to reduce plastic bag waste from VitaBerry purchases. A total of 1,000 bags will be given away.
