Dining Brands Group’s chicken brand bhc is teaming up with the public delivery app Ttaenggyeoyo for a March-only discount to celebrate the school enrollment season.
Ttaenggyeoyo operates with low commission fees and free advertising, a setup designed to ease the cost burden on franchise owners.
bhc is running this promotion exclusively through the low-fee Ttaenggyeoyo so that higher order volumes boost store owners’ actual income rather than increasing their fee burden.
The campaign was also timed to offer real value to consumers during a period when family gatherings—like enrollment celebrations—become more common.
Through the end of March, every customer who orders bhc via the Ttaenggyeoyo app will receive a 4,000 KRW (≈$3.00 USD) discount coupon.
First-time Ttaenggyeoyo registrants or users who haven’t placed an order after signing up will get an additional 5,000 KRW (≈$3.75 USD) coupon, allowing up to 9,000 KRW (≈$6.75 USD) in savings across two uses.
Issued coupons can be used once per day during the promotion and apply to both delivery and takeout orders of 18,000 KRW (≈$13.50 USD) or more.
The discount applies to the entire menu, including the recently launched, popular Sweet Chili King and bhc’s signature items Ppurinkle, Mat Choking, and Kwasak King.
