[Sports Seoul | Reporter Jo Sun-woo] Dongsuh Foods just gave its Maxwell House RTD (Ready-To-Drink) packaging a modern makeover and folded its sub-brands into one Maxwell House lineup to sharpen its market edge.
The refresh modernizes the brand’s 130-year heritage with a contemporary look and unifies previous sub-brands under the single Maxwell House name to create a more cohesive brand identity.
The new packaging puts Maxwell House’s signature slogan, Good to the last drop, front and center and pairs it with a coffee cup icon.
The update also improves accessibility: Braille markings on the tops of PET bottles let people with visual impairments identify products by touch.
A Dongsuh Foods spokesperson said, “These design changes, including the Braille markings, apply a new logo and look to the 130-year-old Maxwell House brand to boost our competitiveness in the RTD coffee market.” They added, “We will keep working to make Maxwell House a familiar, well-loved brand in consumers’ daily lives.” blessoo@sportsseoul.com
