Over the same period, lunch-time burger sales at regular locations rose about 5%. With average lunch prices climbing well past 10,000 KRW (about $7.50) — a trend being called “lunchflation” — No Brand Burger is standing out as an affordable lunch pick.
At those office-area stores, 72% of lunchtime customers chose set meals priced at 7,000 KRW (about $5.25) or less, and roughly 34% opted for the Amazing Double Set. The Amazing Double surpassed 1.5 million units sold within 10 months of its launch.
A Shinsegae Food spokesperson said, “We’ll reinforce the brand’s position as a value burger by offering diverse menu items and promotions to ease the price burden.”
