Krispy Kreme Doughnuts is teaming up with BDNS—the group represented by ambassador Moon Sang-hoon—to launch the "American Sweets with BDNS" collection on the 1st.
The new lineup blends the bold, over-the-top visuals and unapologetic sweetness of American-style doughnuts with BDNS’s playful sensibility, giving each treat its own quirky personality.
Each of the four flavors piles on premium ingredients for a satisfyingly hefty bite and vibrant, colorful toppings. Aimed at millennial and Gen Z shoppers who live for Instagrammable moments, every doughnut is designed to feel like it came straight from a U.S. shop—and BDNS’s witty names add an extra dash of personality.
▲ 'This Is Totally Lemon!' pairs zesty lemon icing with lemon cream for a bright, tangy pop that lives up to its name. ▲ 'Cookie & Chubby' layers rich cookie cream and generous Oreo crumbs to capture the dense, fudgy texture of an indulgent American cupcake.
▲ 'Jang Kyung-ja’s Cherry Lip' is a glazed doughnut filled with sweet cherry filling and chocolate, finished with a glossy cherry that looks like a kiss. ▲ 'Fruit Matutu' is piled high with colorful fruit-ring cereal, delivering that unapologetically fun, all-American vibe at first glance.
The collection comes in formats for every craving and occasion: a limited-edition BDNS Cake Edition (5-piece) in collectible packaging for fans, plus a half box (6-piece) and a dozen (12-piece) that mix the four new flavors with the Original Glazed.
