[Sports Seoul | Reporter Cho Seon-woo] Global actress Jun Ji-hyun is highlighting the importance of balanced nutrition in everyday life by showing how she cares for her family's health.
Jun Ji-hyun was tapped as the face of Daesang Wellife's NewCare and will front the \"It's New, New Care. NUCARE\" campaign. The push expands NewCare into a family-focused nutrition brand, connecting its products to practical health routines across daily life.
In the ad, Jun Ji-hyun prepares meals while acknowledging the reality that regular home cooking may not always provide every nutrient her family needs.
She then recommends NewCare products tailored to each family member—herself, her child, and her parents—demonstrating how to manage nutrition for different life stages. The spot naturally answers who should take NewCare, when, and why.
Daesang Wellife said the campaign centers on Jun Ji-hyun and visually maps each family member's nutrition routine, making NewCare's simple, balanced approach to nutrition easy to grasp.
The product lineup includes three lifestyle-specific items: NewCare AllProtein for protein supplementation, NewCare MyKids for growing children, and NewCare Active for everyday balanced nutrition.
The campaign produced four videos: one comprehensive film plus individual spots for NewCare AllProtein, NewCare MyKids, and NewCare Active—each featuring Jun Ji-hyun.
A Daesang Wellife representative said, “We designed this campaign to bring the daily nutrition families need together under a single brand. With Jun Ji-hyun, we aim to set a new standard for nutrition care through NewCare.”
Meanwhile, Jun Ji-hyun will return to the big screen after 11 years with the film Gunche. The movie follows survivors trapped inside a sealed building during a mysterious outbreak as they battle infected individuals who evolve unpredictably. Directed by Yeon Sang-ho, the film has been officially invited to the Midnight Screening section of the Cannes Film Festival this May and is generating strong anticipation. blessoo@sportsseoul.com
