[World Today reporter Choi In-ho] Lotteria, run by Lotte GRS (CEO Lee Won-taek), has teamed up with maverick chef Lee Chan-yang—often called a \"rebellious genius\"—to debut a burger that flips the script: the Burnt Beef Burger.
Built around Lotteria’s TTF (Taste The Fun) concept, the chain crafted an original recipe to stand out and deliver bold, layered flavors that give customers a more interesting, elevated bite.
The Burnt Beef Burger leans into smoky, charred notes—true to its name. The bun is purposely blackened with squid ink for that scorched look, while cheddar and mozzarella are crisped on top for a crunchy, gooey hit of cheese. Underneath, caramelized onions slow-cooked for 4 hours amp up the umami, and a pure beef patty adds deep, savory richness—together they intensify the burger’s smoked aroma and overall flavor profile.
A Lotte GRS spokesperson said this second collaboration with the star chef aims to turn fast food into everyday gourmet moments, not just a quick meal, and that the brand will keep rolling out original menu items that fit the Lotteria concept.
