[EPN Enpinow reporter Go Nari] Amorepacific’s men’s grooming brand, ‘Prep by BeReady,’ is gearing up for summer with five new body-care launches.
Launched in 2025, Prep by BeReady has enjoyed steady growth and has sold over 300,000 units at Daiso stores alone. Men have been drawn to the brand’s practical formulations and budget-friendly pricing.
The new “All-in-One Bodycare Solution” collection includes five items: two body washes, one body-trouble mist, and two body sheets. Leading the lineup are the DeepClean All-in-One Bodywash — a 3-in-1 shampoo, cleansing foam, and body wash — and the Trouble Zero Body Mist, which focuses on exfoliation and sebum control.
The DeepClean All-in-One Bodywash is designed for head-to-toe use and has passed antibacterial and odor-control tests to help reduce summer sweat smells. Its mildly acidic formula also soothes acne-prone skin, so it can address a range of body skin concerns.
The Trouble Zero Body Mist contains mint and cica to calm skin irritated after showering. A 360-degree rotatable spray makes it easy to reach tricky spots like the back, and dermatological testing confirms it’s suitable for sensitive skin.
Prep by BeReady is expanding beyond its skincare and makeup roots to position itself as a functional body-care brand that tackles men’s real body concerns.
The brand noted, “We focused our planning on products that solve both the body odor and skin-trouble issues men face in summer,” and added that it aims to “grow its presence in the body-care market with easy-to-use, clinically backed products.”
The five new All-in-One Bodycare products are available at Daiso stores nationwide and online.
Photo: Amorepacific
