[MyDaily = Reporter Cheon Ju-young] Honest Flame Honeycomb Pork Belly, a delivery-focused pork belly brand, has ridden the steady rise in delivery orders since COVID-19 by adopting a streamlined cooking system and a standout menu — and it hit 70 locations just 5 months after launch.
The shops use a drum-style automatic direct grill that speeds and simplifies cooking, lowering labor costs for owners. That makes 1-person operations feasible and ensures they can handle delivery orders reliably.
A spokesperson for WD Co. (We Development), the franchise behind Honest Flame Honeycomb Pork Belly, said the rapid growth stems from aligning with delivery-focused trends, improving operational efficiency, and simplifying the cooking process. The company plans to strengthen competitiveness further by operating in ways that support franchisees.
The signature honeycomb pork belly is scored about 360 times to lock in a smoky char and deliver a tender bite. Even after grilling and delivery, the meat keeps its juices and flavor, boosting customer satisfaction.
Meanwhile, WD is expanding beyond restaurants into the content space by launching a collectible figurine brand.
