![At the MOU signing on the 5th at Musinsa\'s Seongsu‑dong headquarters to revitalize Seoul\'s fashion sewing industry, Seoul City economic chief Joo Yong‑tae (right) and Musinsa CEO Park Jun‑mo (left) posed for a photo. [Photo=Seoul City]](https://contents-cdn.viewus.co.kr/image/2025/12/CP-2023-0070/image-60330003-1fe2-4a75-8d9e-4a18fac76fe6.jpeg)
Twelve officials attended the signing, including Joo Yong‑tae, Seoul's economic chief; Park Jun‑mo, Musinsa's CEO; Lee Hye‑in, director of the Seoul Fashion Hub; and Kim Gyu‑sun, CEO of Elizere.
On display at the event were Musinsa’s in‑house women's pieces—seven styles totaling about 7,000 garments—produced by Dongdaemun sewing firms through Seoul’s Brand‑to‑Tailor Matching Program. A company representative also shared their excitement after landing the new order.
Since July, Seoul and Musinsa have held multiple rounds of talks and agreed to create a win‑win model: help emerging labels become globally competitive and strengthen direct ties between designers and Seoul’s skilled sewing artisans.
Under the MOU, the two parties will: support activation of an order‑matching platform linking roughly 10,000 brands on Musinsa's platform with Seoul sewing firms; jointly nurture 30 promising \"Seoul City x Musinsa Next‑Gen K‑Fashion\" brands; and pursue a variety of collaborative projects across Seoul’s fashion sewing sector.
Their top priority is tackling the industry’s biggest pain point—too few orders. To do that, they plan to launch a one‑stop order‑matching system by the first half of next year to streamline connections between designers and manufacturers.
As a pilot, Musinsa asked Seoul to recommend domestic factories to produce some of its in‑house items. Seoul linked capable Dongdaemun sewing firms, resulting in orders for seven styles totaling about 7,000 pieces.
Early next year, Seoul and Musinsa will open a call to select 30 emerging brands with strong design and growth potential. Selected labels will receive a structured, full‑cycle growth program covering production, branding, and sales.
Starting next year, the city will also run a \"mobile apparel manufacturing coordinator\" service to provide on‑site manufacturing consultations for emerging brands housed in Musinsa Studio locations (six sites). The program will continuously connect brands with the best pattern‑makers, sample experts, and sewing firms suited to each design.
\"K‑fashion’s edge comes when designers’ creativity meets the precise skills of sewing artisans,\" Joo Yong‑tae said. \"We will continue delivering practical support to the fashion and sewing industries as they face shrinking orders and barriers to growth.\"
