MLB has dropped its 26SS summer campaign, "TWS with MLB, Turn Up SUMMER," featuring brand ambassadors TWS (Tours).
Mixing MLB's sporty DNA with TWS's high-energy charisma, the 26SS summer campaign serves up carefree, vibrant looks made for the season.
Built around the festival lifestyle—a defining summer theme—the campaign channels a dynamic, sensory vibe across a range of bold visuals.
In the lookbook, TWS lets each member's personality shine through styling centered on MLB tees. The tops come in semi-oversized and regular unisex cuts, making them perfect everyday pieces for anyone; the MLB team logos act as eye-catching details that fit a variety of lifestyles.
MLB tapped TWS as men's ambassadors for the 25FW season and has since teamed up with them on photoshoots, fan events, and more. To celebrate the campaign launch, MLB will gift unreleased photo postcards to customers who spend 50,000 KRW (about $37.50) or more, both online and in stores.
The campaign images and main video went live at 11 a.m. on MLBKOREA's official online store and social channels.
