Contemporary women's label R2W has dropped its new campaign, Gentle Strength (GENTLE STRENGTH), alongside the 25SS collection.
Centered on the motto 'firm yet soft, strong yet graceful,' the campaign and collection fully express R2W's philosophy. The 25SS lineup features the brand's signature finely tailored jackets, alongside knitwear, trousers, denim, and accessory lines including bags and shoes.
Notably, R2W reintroduces its signature Goldin bag series this season in richer, more nuanced colors with refined details. Made from premium leather sourced from Germany's Vainheimer tannery and crafted through meticulous, precise production, the Goldin bag delivers an exceptional finish. Its minimalist aesthetic and roomy interior have made it a beloved everyday carry.
In February, R2W opened a new store at Hyundai Department Store's Apgujeong flagship. Building on that momentum, the brand will continue developing in-store experiences across its offline locations—such as the Hannam flagship and the Shinsegae Centum City branch—so customers can explore the brand in new ways.
Online, R2W plans to deepen customer engagement through live streams and interactive content.
