[The Public=Reporter Son Se-hee] PLACJEANS, the denim-focused label from PLAC — a contemporary casual brand operated by Plashed Wave Korea Co., Ltd. — announced on the 12th that it will launch a new denim line for the 25SS season called MINIMAL.
For 16 years, PLACJEANS has consistently designed and produced a wide range of denim under the slogan "The Complete Denim." Its pieces have earned a devoted following among denim enthusiasts and broad appeal among male shoppers. With this new line, the brand aims to sharpen its price and quality competitiveness and expand its male customer base.
The third 25SS denim collection, themed JEAN+心 (heart), targets men who prefer clean, minimalist styles. Following the earlier essential and business-casual denim releases, this collection blends practicality with style—reflecting current trends while delivering a distinct, refined vibe.
A PLACJEANS spokesperson said, "With this new denim line, we hope more men will experience PLACJEANS' high-quality craftsmanship firsthand, and we'll use that momentum to attract new customers."
The new PLACJEANS line is available on PLAC's official website, at the brand's nationwide retail stores, and through Musinsa. The company also said it will introduce new selvedge denim pieces that align with current trends, building on the popularity of its signature selvedge items.
