How a New Partnership is Reviving Small Fashion Brands in Seoul: Insights from Musinsa

Written by Hye Minju Lee | 2025.07.03

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 News1 Choi Dong-hyun
 News1 Choi Dong-hyun

On the 3rd, the Seoul regional office of the Korea Federation of SMEs signed an MOU with Musinsa, a leading Korean fashion platform, at the SME DMC Tower in Sangam-dong to support small garment manufacturers across Seoul.

Under the agreement, the two organizations will connect Seoul-based clothing makers with Musinsa merchants for production partnerships and provide additional support services. Musinsa will also offer access to its professional training programs.

Jeong Kyung-eun, head of the Korea Federation of SMEs’ Seoul regional office, said the pact aims to help small garment manufacturers in Seoul regain momentum and grow and develop.

Lee Jae-hwan, head of Musinsa’s headquarters, said he expects the partnership to create opportunities for collaboration between Seoul’s small garment manufacturers and fashion brands, leveraging Musinsa’s long-standing expertise in supporting small fashion brands.