SMKT&I Co., Ltd. (CEO Ahn Young-hwan)’s shoe multi-shop Shumarker has teamed up with SAMG Entertainment’s hit IP Shooting Star Catch! Tinyping to drop two LED-lit Mary Jane styles just in time for the back-to-school season.
Last November, Shumarker’s first collaboration with Shooting Star Catch! Tinyping introduced three styles that sold out during preorders and cleared shelf stock. Riding that momentum, Shumarker released two new Shumarker x Shooting Star Catch! Tinyping LED Mary Jane styles on Thursday the 28th for the new term.
The lineup includes the Catch! Tinyping LED Ribbon Mary, featuring glitter bows on both shoes and a Royal Ping accent, and the Shooting Star Catch! Tinyping LED Glitter Mary, which highlights a Royal Ping detail on the strap. Both models use LED light soles that illuminate with every step, and they’ll be available in four colors—each matching a Royal Ping character’s signature color.
During the preorder on Shumarker’s online store last Friday the 21st, a surge in traffic briefly took the server down. As with the first collaboration, preorder stock sold out within 10 minutes, underscoring the collection’s hot demand.
A Shumarker spokesperson said, “Partnering with one of Korea’s top children’s IPs, Catch! Tinyping, lets us reconnect with consumers. We translated each character’s personality into trendy designs while prioritizing comfort for active kids. Thanks to the strong interest, we’ll keep striving to deliver products that delight our customers.”
Meanwhile, Shumarker previously collaborated with Jjigreongori, a popular character from the MMORPG Lost Ark.
Hankyung Business Online News Team reporter biznews@hankyung.com
