The Korea Fashion Association and Hyundai Department Store announced on the 8th that they took part on the 6th in Tokyo Girls Collection 2025 A/W (Autumn/Winter) at Saitama Super Arena in Japan.
Now in its 20th year, TGC is a major trendsetter for Japan’s teens and twenty-somethings—drawing about 20,000 fans in the arena and an estimated 5 million viewers to its online live stream.
The runway was presented as part of an MOU the two organizations signed last year to promote sustainably growing K-fashion. The initiative helps standout labels discovered through a K-fashion audition take the next step into new markets.
Four brands—Trimming Bird, Rest & Recreation, Ohesio, and The Barnet—participated. Under the slogan ときめく、K-FASHION (Now, get excited about K-FASHION), the show was staged around the concept "Different Styles. Same Power."
These labels have already gained traction among Japan’s MZ generation via social media, and the live runway helped them turn online buzz into in-person recognition.
A pop-up store is planned in Tokyo later this month. The Korea Fashion Association said the temporary shop will do more than showcase collections: it aims to build direct connections with local consumers and underline K-fashion’s diversity and competitive edge in the Japanese market.
Seong Rae-eun, president of the Korea Fashion Association, said the group will move forward with strategic plans under the Ministry of Trade, Industry and Energy–backed Global Brand Development Project to expand K-fashion’s overseas opportunities and secure tangible results on the global stage. She added that partnering with global retail leader Hyundai Department Store will create a stable, sustainable platform for international expansion.
