Lifestyle brand JAJU has revamped its official online store and mobile app to better connect with customers and make shopping more convenient.
JAJU streamlined the homepage and sharpened its visual design to grab attention. The brand strengthened imagery so shoppers can take in product information at a glance, using polished videos and photos to showcase fine details. Each product—developed from an in-depth look at Korean daily life—comes with its own story and practical purpose, crafted to spark interest.
The site also offers distinctive curation rooted in Korean sensibilities. JAJU stages themed promotions ranging from pieces that blend traditional materials with modern design to collections organized by season, location, occasion, and lifestyle.
Take the “Korean Detergent Recipes” series: it brings traditional household wisdom into modern cleaning products and tells each item’s story. The lineup includes dish soap made with rice-rinse water, a bathroom cleaner with white vinegar that’s effective against mineral buildup, and a kitchen cleaner formulated with locally fermented grain alcohol.
JAJU also reorganized the main navigation, trimming category menus from 12 to 8 so customers can find products more quickly. New sections include “Lookbook,” which presents new fashion collections in editorial spreads; “Events,” featuring promotions and curated campaigns; and “Magazine,” offering fresh, offbeat curation.
To celebrate the relaunch, JAJU is rolling out generous customer appreciation events. First, through March 3 the brand is issuing a 15% double coupon exclusive to the JAJU mobile app for all users. From the 27th of this month through March 9, customers who leave supportive comments on the event page about the online store’s new look will be entered in a drawing to win pajamas.
