LF's casual label HAZZYS announced on the 3rd that it will roll out a kids lineup for the 2025 fall–winter season, stepping up its move to become a true family brand.
The debut kids collection condenses the design direction and mood of the adult men's and women's lines into a family-look concept, letting parents and kids coordinate effortlessly. The 25FW range includes about 20 pieces, from jackets and sweaters to shirts and pants.
HAZZYS designed the kids lineup to reflect the same premium contemporary-casual sensibility, fabric choices, and refined brand mood it has established for adults. That consistency strengthens the brand experience across generations and offers families polished, cohesive styling options.
The kids line will be available online via LF Mall and HAZZYS.com, and at major offline locations: the HAZZYS Myeong-dong flagship 'SpaceH', Raum East, and family-focused stores including The Hyundai Seoul, Time Villas Suwon, Starfield Goyang, Yeongdeungpo Times Square, and Starfield Anseong.
For this FW season, HAZZYS is prioritizing lightweight outerwear and other leading product categories to respond to the blurring of seasonal boundaries driven by climate change. The same approach applies to the kids collection, which features children's padded jackets and goose-down coats as winter staples, allowing adults and kids to achieve a unified family look.
Starting with the 2026 spring–summer season, HAZZYS plans to build a more refined seasonal kids lineup, expand accessories, and extend the offering into lifestyle categories as part of a strengthened family-brand strategy.
A HAZZYS spokesperson said, "By extending the brand's distinctive premium contemporary-casual sensibility to kids, families can achieve a more consistent HAZZYS mood when they dress together. As the global premium kids market grows, HAZZYS will respond nimbly to market changes and grow flexibly as a global family brand."
Reporter Seongjeon Kang castlekang@etnews.com
