French beauty house Guerlain announced on the 20th that it has launched the KissKiss Honey Intense Matte Lipstick and unveiled a campaign starring actress Song Hye-kyo.
A matte reinterpretation of the KissKiss line, the new lipstick delivers vivid color payoff with a lightweight, feather-soft cling. Infused with hive-inspired ingredients—honey, beeswax, royal jelly and propolis—it’s formulated to hydrate lips while providing comfortable, long-lasting wear. Guerlain says the result is rich color that resists transfer.
Available in 20 flower-inspired shades, the collection comes in a refillable, slim case finished with engraved detailing for a luxurious, modern look.
In the campaign images, Song Hye-kyo wears high-contrast lip colors that spotlight the product’s pigmentation. The styling favors bold, statement hues to make the shades pop.
The lipstick had a soft launch on the 20th and will be officially released on May 1.
