From the 8th through the 25th, Lotte Department Store will host K-fashion lifestyle label emis's first domestic pop-up at Kinetic Ground, the K-fashion specialty space on the flagship store’s 9th floor.
Emis is a Korean brand celebrated for its chic logo and on-trend pieces—beloved by shoppers in Korea and overseas.
Given Kinetic Ground’s heavy international foot traffic, the pop-up will spotlight emis’s signature logo caps alongside a curated selection of bestsellers. The merchandise split will be 60% hats, 20% bags and 20% apparel.
At the pop-up, emis will exclusively pre-sell a keyring set featuring its new IP character Misugi and will debut a heart-print tee as a pop-up-only item. To kick off summer, five swimwear styles will be available at an exclusive 20% discount.
Kim Ga-yeon, chief buyer of Lotte Department Store’s New Generation Team, said, “Emis has become a must-have K-fashion label not only for Korean shoppers in their 20s and 30s but also for international tourists. This Kinetic Ground pop-up is especially meaningful as emis’s first domestic pop-up, and we expect it to introduce K-fashion to a broader global audience while offering a distinctive shopping experience.”
