Fashion is leaning into collaborations to give customers more exciting experiences.
To celebrate the 11th anniversary of its partnership with Harajuku streetwear label NEIGHBORHOOD, Helinox is dropping its first hiking-themed collection.
The lineup taps into the trend of blurring the lines between outdoor gear and everyday style, designed for people who want function without sacrificing fashion.
Fusing Helinox’s lightweight engineering with NEIGHBORHOOD’s signature design sensibility, the capsule includes two bags and a trekking pole, finished with logo prints and distinctive color patterns that give the collaboration its own identity.
Monclos is joining Musinsa’s mega beauty event, the 2026 Musinsa Beauty Festa, deepening its collaboration with Musinsa Beauty after debuting at the Musinsa Mega Store in Seongsu.
Running 11 days through the 14th, the Festa is Musinsa’s major beauty bash, offering perks across both online and offline channels.
Monclos’s participation builds on the buzz from its April opening at the Musinsa Mega Store Seongsu, extending that momentum into online promotions. During the event, Monclos will offer up to 20% off across all items available on Musinsa’s online platform and in-store locations.
Mardi Mercredi is keeping the collab momentum going worldwide, broadening the brand’s influence across fashion, lifestyle and culture.
In Thailand, the brand teamed up with premium tea label Supermatcha to launch an exclusive beverage and custom packaging. In Japan, it collaborated with Yamada Matsu Kōboku-ten, a 250-year-old traditional incense maker, to introduce the Mardi Mercredi Molded Incense Plum.
In Hong Kong, Mardi Mercredi partnered with local pharmaceutical stalwart Ho Hin to reimagine the essential oil remedy Pak Fah Yeow—adding the brand’s sleek design and Korean script to the iconic souvenir and gifting it as a promotional treat.
Tiffany & Co. is unveiling a special collaboration with 20th Century Studios tied to The Devil Wears Prada 2, which premiered in Korea on April 29.
Director David Frankel shot key scenes at Tiffany & Co.’s Via Montenapoleone flagship in Milan in October 2025.
To celebrate, the flagship will present an immersive window installation through the end of May 2026, showcasing a high-jewelry necklace from the 2022 Blue Book collection.
