[By Hyung-seok Choi] Global comfort-shoe brand Rockport (ROCKPORT) has unveiled its 2026 summer sandal campaign starring influencer Seong Hae-eun.
Under the theme Everyday Comfort, the shoot captures Rockport’s signature mix of effortless ease and refined style—shoes designed to slide seamlessly into the moments of your everyday life. Seong Hae-eun draws the eye with her fresh, luminous energy, bringing Rockport’s summer-ready looks to life.
In the gallery, she shifts from laid-back casuals to polished feminine outfits, proving the sandals’ versatile appeal. Each pairing highlights Rockport’s focus on lightweight construction and reliable support, elevating the overall aesthetic of the campaign.
The 2026 summer collection leans on classic shades—modern black and warm brown—while adding a poppy red as a go-to summer statement. Thoughtful strap designs secure the foot and flexible materials minimize fatigue, making these sandals ideal for long days in the city or relaxed days at a resort.
A Rockport spokesperson said, "We chose to collaborate because Seong Hae-eun’s healthy, positive image aligns with the brand’s 'Comfort' values. Through the shoot’s tasteful styling, we hope Rockport’s appeal reaches consumers who want comfort and style together."
The 2026 summer collection, including the pieces Seong wears in the shoot, is available on Rockport’s official online store and at retail locations nationwide.
