Shinsegae CASA’s lifestyle label JAJU is turning up the charm to win over trend‑conscious 20‑ and 30‑somethings, pairing chic design with cozy fits.
On the 17th, JAJU unveiled PATINA by JAJU, a new loungewear line built on the brand’s signature slipwear expertise.
PATINA channels JAJU’s high‑quality slipwear know‑how and rethinks every detail—from fabric and color to cut—to match how younger shoppers live and dress. The collection delivers both effortless comfort and on‑point styling.
Standouts include the Sailing Cotton Pajama Series, inspired by billowing yacht sails; the Dive Lyocell mid‑thigh pajama set, designed to keep you cool in summer; and the Surf Seersucker short‑length pajama set, featuring a lightweight, dry‑hand feel.
JAJU is hosting a pop‑up at Igu Home Seongsu Branch No. 2 through the 30th of this month, with promotions like 20% off PATINA items and 15% off JAJU products. Online shoppers can purchase through JAJU’s official mall and 29CM.
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