Musinsa’s brand-business subsidiary Musinsa Trading (MUSINSA TRADING) announced on Feb. 21 that global backpack label JanSport has opened a new brick-and-mortar shop at Lotte World Mall.
On Feb. 20, JanSport launched its first Seoul retail location on the second floor of the Jamsil Lotte World Mall. As Seoul’s largest mixed-use shopping complex, Lotte World Mall is an ideal spot to reach style-conscious teens and 20-somethings who already love the brand.
Since its founding in 1967, JanSport has earned a global reputation for practical, reliable design. After Musinsa Trading became the official distributor, the brand’s domestic business continued to accelerate—sales rose 64% year over year last year. JanSport has been expanding both online and offline, opening its first official Korean store at Starfield Suwon in February 2024 and a second at Starfield Hanam in October.
Industry watchers say that growth stems from Musinsa Trading’s creation of Korea-focused hits like the Half Pint mini bag, combined with steady, balanced performance from core lines such as the SuperBreak and LightPak.
JanSport’s rebrand—rooted in more than 50 years of heritage while tapping into the mini-bag trend beloved by teens and 20-somethings—has clearly resonated. Riding that momentum, the brand is in positive talks with major domestic department stores about new openings later this year.
The Lotte World Mall store will stock best-sellers like the SuperBreak and LightPak, along with trendy pieces from the 2025 Spring/Summer collection. Notably, the Half Pint—whose online drops sold out last year—arrives this season in three new colorways: BAD BOWS, PEACH BUM, and CARGO GREEN. Those colors will be sold exclusively at the Lotte World Mall location in stores through March 3. The store is also offering limited Lucky Scratch coupons guaranteeing a prize to visitors through Feb. 23.
A Musinsa Trading spokesperson said, “JanSport has a strong heritage as a brand loved across generations. We expect students gearing up for the new semester and long-time JanSport fans alike to enjoy a more convenient, hands-on brand experience at the new store.”
Reporter Minseo Jang msjang@viva100.com{vi21}
