[Herald Business = Reporter Kang Seung-yeon] New Balance, operated by E-Land World, unveiled a photoshoot for its "Women's Fitted T-Shirt" featuring brand ambassador Winter on May 8.Wearing the Essential Fitted short-sleeve tee, Winter demonstrated how the piece adapts to a variety of looks while flattering the figure with a natural silhouette. Olympic champion Kim Yuna styled the same tee with the Women's BreezeLight windbreaker for a fresh, wellness-focused outfit.
Alongside the Essential Fitted short-sleeve tee, New Balance is launching the Fitted Studio collection this season. The lineup includes the Fitted Dye short-sleeve tee, Fitted Square-neck cap-sleeve tee, Fitted Square-neck tank, and Fitted Folded Flare pants. All pieces use the same high-performance stretch fabric as the Essential Fitted tee, making them easy to wear for warm-ups, post-workout athleisure, and everyday life. The Essential Fitted Stripe short-sleeve tee is also part of the release.
An E-Land New Balance spokesperson said, “This lineup comprises items that support women’s confident and healthy lifestyles.”
