British premium brand Daks has launched its '25FW Signature Collection' for the fall season.
The collection centers on a modern reinterpretation of Daks’s iconic DD logo—the DD Monogram—and features pieces designed for both men and women.
The DD logo, formed by two facing Ds, has long been the brand’s signature on clothing and accessories. Responding to strong customer interest, Daks developed a new monogram by repeating the motif across fabric.
This season, the logo is arranged on a diagonal axis, paired with premium wool and muted shades like gray and black to heighten a classic mood, while refreshed silhouettes aim to attract younger shoppers.
In the women's line, a standout is a wool jacquard dress printed with the DD motif and embossed for added dimension. A defined waistband preserves an elegant silhouette while allowing ease of movement.
A reversible cape knit in the same material offers versatile layering from the transition months into winter. The essential fall windbreaker gets a refined update with jacquard fabric and a waist drawstring for a sleeker line, and there’s also a short-sleeve knit patterned with the repeated DD logo.
The men's range focuses on hooded zip-ups and crewneck sweaters crafted from premium wool for structure with a soft hand. Ribbed finishes at the sleeves and hem add sculpted volume. The collection nods to a HYBE-led aesthetic that blends luxury and casual elements.
The collection is available at Daks counters in department stores nationwide and on LF Mall. Daks will also roll out additional pieces applying the DD monogram to warm, luxurious materials like cashmere and wool.
Photo: LF Daks
