Min-deok Kim, CEO of Hansome, said on the 24th that the company is stepping up the global push for its core brands. They plan to lean into the System Paris flagship they opened last year and an exclusive pop-up in a leading Paris department store to cement Hansome's position as a global brand.
Speaking at the regular shareholders' meeting at Hansome's Gangnam headquarters, Kim pledged to pursue bold new initiatives to successfully execute the company’s future growth strategy.
He explained that Hansome will broaden its global collections through its domestic flagship stores and key department store channels, turning that momentum into tangible results by creating synergies with its Korean operations.
On restoring profitability, Kim said the company will quickly improve financial efficiency through rigorous cost cuts and fixes to inefficient areas, while strengthening disciplined inventory management to speed up the recovery.
He added that Hansome will continue to improve its value chain this year, aiming not just to recover performance but to build a stronger mid- to long-term growth foundation.
He also outlined plans to enhance customer touchpoints. With consumer trends shifting rapidly and tastes becoming more fragmented, Hansome will merge the strengths of its online and offline channels to make shopping seamless and convenient for customers anytime, anywhere.
On the beauty business, the company said the January 2025 merger with Hansome Life & will boost operational efficiency and support a strategy of steady business expansion, developing a solid growth engine for the future.
Kim addressed shareholder returns as well. To align with the government's listed-company value-up program aimed at correcting undervaluation in the domestic stock market, Hansome disclosed a corporate value enhancement plan last November. Key measures include raising cash dividend resources to 15% of adjusted operating profit for 2024–2027, repurchasing and canceling treasury shares in 2024, and canceling 50% of the company-held treasury shares this January.
He added that the company will faithfully implement its shareholder return policy to achieve its mid- to long-term value enhancement goals, while continuously strengthening profitability in existing businesses and securing future growth engines.
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