Galaxy·Cambridge Members·Maestro Accelerate Changes
Design and Branding Overhauls as Style‑Obsessed Men in Their 30s and 40s Drive Demand
Men's fashion is shifting toward more design‑forward purchases and higher‑priced pieces. As more men become deeply engaged with style—and spending polarization mirrors what we’ve seen in the women’s market—taste‑driven buying is expanding. Domestic menswear labels are accelerating concept and design renewals, moving beyond traditional suits and formalwear into casual lines and elevated, design‑led items.
On March 29, industry sources said brands and lines are being refreshed to capture demand from highly engaged male consumers. Samsung C&T’s fashion division is among those focused on attracting new menswear customers. Labels like Galaxy, Rogadis, and Galaxy Lifestyle have retooled their designs and branding to feel more casual and positioned as higher‑design labels.
Business‑casual brand GLXY (Galaxy Lifestyle) updated its brand identity and logo last September to emphasize a cleaner, more modern sensibility. Through March of this year, GLXY’s cumulative sales are up more than 15% year over year. Outerwear—jumpers and similar pieces—has been a standout, with roughly a 45% year‑on‑year increase driving overall growth.
Launched in 1983, Galaxy is Samsung C&T’s flagship menswear line, built on premium materials and Korean tailoring. This year, the brand has expanded its lineup to win younger customers and is leaning into the rising casual trend with more approachable pieces. It also plans to continue supporting style makeovers for admired professionals—artists and influencers in their 30s and 40s—and to sponsor artist‑collaboration suits.
Cambridge Members, part of Kolon Industries FnC, has held a leading formalwear position for 48 years. The brand is developing a new fit aimed at customers in their 20s and 30s, due to launch in the first half of 2026. This strategy links its tailoring heritage with a contemporary sensibility; Kolon FnC recently overhauled both its BI (Brand Identity) and SI (Store Identity). Based on this renewal, the company aims to increase Cambridge Members’ suit volumes by more than 110% year over year.
LF’s suit brand Maestro is expanding its leather offerings to appeal to customers who prefer premium business‑casual looks, and early response has been very positive. On the marketing front, Maestro is broadening its reach among consumers in their 20s to 40s—for example, signing Na Hyun‑woong, a cast member from the dating reality show '72‑Hour Blind Date,' for shoots and campaigns.
An industry insider said the trend mirrors the women’s apparel market. Since COVID‑19, men have become more engaged with fashion and have increased their interest in and spending on high‑design and designer brands. As a result, even established premium suit labels are adding casual lines and offering more modern fits alongside traditional tailoring.
The insider added that with financially secure men in their 30s and 40s showing higher fashion involvement—and with spending polarization appearing across genders—brands are pursuing male fashion demand through modernized branding and design changes.
