[Reporter Park Jong-gyu] The Korea Corporate Reputation Research Institute analyzed February 2025 brand-reputation big data for listed textile and apparel companies and found F&F ranked first, Youngone Corporation second and FILA Holdings third.
The institute reviewed 20,812,534 pieces of brand-related big data for domestic listed textile and apparel companies collected from Jan. 21 to Feb. 21, 2025. That total is down 17.78% from January’s 25,311,751 data points.
Consumer activity big data about brands is grouped into participation value, communication value, social value, market value and financial value. For listed textile and apparel firms, the brand-reputation index was calculated using participation, media, communication, community, market and corporate-contribution indices.
The brand-reputation index comes from big-data analysis that shows how much consumers’ online habits shape buying behavior. It measures sentiment, media interest, consumer participation and engagement, and the volume of social conversations. To strengthen qualitative insights, the institute also factored in ESG indicators and owner-risk data.
The top 15 listed textile and apparel companies by brand reputation in February 2025 were F&F; Youngone; FILA Holdings; Handsome; Hyosung TNC; LF; DI Dongil; Shinsung Tongsang; Shinsegae International; Codes Combine; Hansae; Hwasung Enterprise; Agabang Company; Hyungji Elite; and BYC.
F&F took the top spot with a participation index of 63,761; media index of 62,205; communication index of 147,543; community index of 64,447; market index of 1,284,632; and corporate-contribution index of 14,419, giving it a brand-reputation index of 1,637,008 — a 3.09% rise from January’s 1,587,906.
Youngone ranked second with a participation index of 38,974; media index of 54,627; communication index of 126,278; community index of 225,256; market index of 1,003,314; and corporate-contribution index of 29,174, totaling a brand-reputation index of 1,477,622 — down 1.68% from January’s 1,502,881.
FILA Holdings came in third with a participation index of 17,423; media index of 21,071; communication index of 81,420; community index of 20,950; market index of 1,289,783; and corporate-contribution index of 13,716, producing a brand-reputation index of 1,444,363 — a 2.66% drop from January’s 1,483,768.
Handsome placed fourth with a participation index of 337,914; media index of 190,040; communication index of 295,300; community index of 288,879; market index of 174,221; and corporate-contribution index of 16,256, totaling a brand-reputation index of 1,302,610 — down 6.03% from January’s 1,386,267.
Hyosung TNC ranked fifth with a participation index of 110,379; media index of 80,971; communication index of 124,665; community index of 69,339; market index of 538,706; and corporate-contribution index of 16,076, yielding a brand-reputation index of 940,137 — a sharp 39.26% decline from January’s 1,547,867.
Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, said the institute’s February 2025 brand big-data analysis showed F&F (CEO Kim Chang-soo) in first place. Overall, brand-related big data for the listed textile and apparel category fell 17.78% compared with January’s 25,311,751 data points. In detail, brand consumption dropped 21.85%, brand issues fell 24.51%, brand communication decreased 22.02%, brand diffusion slid 37.71%, brand market grew 2.88%, and brand contribution plunged 45.99%.
