Modern basic casualwear brand 'Musinsa Standard' is teaming up with K League 1 club Jeonbuk Hyundai Motors FC to unveil a special branding room inside Jeonju World Cup Stadium.
Musinsa Standard will open the branding room on the 26th in the skybox area of Jeonbuk Hyundai’s home ground, Jeonju World Cup Stadium. The skybox provides a panoramic view of the match and offers a comfortable, private, premium viewing experience.
Designed as an experiential space, the branding room lets fans watch the game while engaging directly with the brand.
Inside, a hands-on testing zone invites visitors to try the full range of Musinsa Standard Beauty products. The space reflects the brand’s identity with a modern, chic interior—black-and-white palettes and metal accents give it a sleek, minimalist feel.
Musinsa Standard expects this collaboration to broaden its connections with K League fans and to spark new synergy between the sports, fashion, and beauty worlds, helping raise attention for the league overall.
This partnership is also part of Musinsa Standard’s strategy to expand offline brand experiences at key locations nationwide. After successfully opening its first Honam-region store at Shinsegae Department Store Gwangju on April 16, the brand is now introducing a brand experience space in Jeonju as it actively extends its influence across the Honam area.
