OA Entertainment said on March 9 that malicious defamation and baseless, speculative posts about Jennie have proliferated on online communities and social media, repeatedly damaging the artist’s reputation by spreading falsehoods.
The agency said posts based on entirely inaccurate information have harmed Jennie’s reputation. It also warned that privacy violations — including people interrupting her personal time, following her movements and otherwise intruding on her private life — have increased, and it is treating the situation with seriousness.
OA Entertainment said it is preparing legal action based on counsel’s advice to protect the artist’s reputation and rights.
The agency added that it will pursue strong measures, including civil and criminal proceedings depending on the severity of each case, against anyone who infringes on the artist’s reputation, portrait rights, other intellectual property or privacy. It warned there will be no leniency or settlements.
Since the release of her first full-length album, Ruby, which recently marked its first anniversary, Jennie has been recognized more as an artist than simply a celebrity. During that period, some netizens have circulated false rumors about her.
In Paris recently, members of the public repeatedly demanded Jennie’s autograph, drawing criticism. A video that went viral on social media on March 9 shows people swarming Jennie as she moved through the city — asking for autographs and photos, following her, persistently speaking to her and blocking her path — leaving her visibly distressed. In the clip, Jennie asks, “Can I have some time to myself today?” and says, “This situation is really stressful for me right now.”
Meanwhile, Jennie and her Blackpink bandmates released the group’s third album, Deadline, on Feb. 27.
