Curated shop 29CM (Twenty-Nine Centimeters) is ushering in the spring season with its 26SS 29 Fashion Week, running through the 23rd.
29 Fashion Week is a curated event that gives women aged 25–39 first dibs on 26SS spring arrivals. Roughly 1,000 brands will participate, covering everything from women’s designer labels to established mainstream and global names.
Highlights include fan-favorite women’s designers like △Low Classic △Enzo Blues △Poeto, alongside well-known mainstream and global labels such as △Saint James △Atelier Nine △On & On. Unisex brands like △Eastlogue △Helinox Wear △Thomas More will also take part, so shoppers can mix and match a wide range of spring looks in one place.
During the event, 29CM will run a One Brand Day program, spotlighting one brand each day with discounts of up to 30% per brand. The platform is also hosting exclusive pre-sales for spring drops from consistently popular labels on 29CM, including △Luevre △For Your Eyes Only △Pahrtang.
There are interactive promotions too. As part of the 29 Fashion Week Challenge, each day one customer who spends at least ₩290,000 (about $217.50) will be randomly selected to receive up to 290% of their purchase amount back as store credit. After two weeks, the single customer with the highest cumulative spend will win a gold bar.
Another promotion rewards referrals: the customer who invites the most friends by sharing a spring product link will receive up to ₩2,900,000 (about $2,175.00) in shopping credits.
Additionally, 29CM will offer a 24-Hour Time Deal every morning at 10:00, featuring limited-quantity specials on popular items. First-time buyers in accessories categories like shoes and bags will get a 30% discount coupon. The site is also boosting practical incentives with a 12% off coupon for all customers and a coupon pack that provides up to ₩45,000 (about $33.75) off depending on order value.
