On the 30th, Able C&C’s MISSHA unveiled a new primer, the Glow Pore Blurring Balm. The brand also refreshed the entire Glow Prep line’s packaging and reorganized its HYBE lead-base lineup.
Lately, beauty has moved away from heavy coverage and toward a fresh, “healthy glow” that spotlights the skin’s natural radiance. That shift has put prep products—the quick base-step essentials that prime skin before makeup—firmly in the spotlight. At the same time, demand is growing for HYBE lead-base formulas that blur the line between skincare and makeup.
To answer that demand, MISSHA has put together a tight, three-piece Glow Prep lineup: the Glow Pore Blurring Balm, the Glow BB Boomer, and the Glow Skin Balm. The revamped packaging blends soft pink and neutral beige with sleek, curved silhouettes for a chic, modern vibe. The Glow Skin Balm is available in a generous 50 ml size and a travel-friendly 20 ml tube for added convenience.
The Glow Pore Blurring Balm works like a skin-smoothing primer, softening bumps and minimizing pores to create a flawless base. Its HYBE lead formulation marries a hydrating gel’s moisture with a primer’s texture control, delivering hydration while drying to a fresh, matte finish—no greasy shine.
The Glow BB Boomer boosts the adhesion and longevity of BB creams, while its ultra-fine pearl particles add a subtle, natural-looking luminosity without causing darkening. The Glow Skin Balm is a 4-in-1 multi-tasker—moisturizer, morning mask, primer, and glow cream—designed to lock in hydration and deliver dewy, luminous skin.
For this line refresh, MISSHA applied its signature onggi fermentation technique across all products to amplify hydration and radiance. Damask rose floral water and bifida cultures are fermented for 24 hours in Mireok onggi, 300-year-old earthenware specialized for fermentation, extracting active ingredients that provide deep moisture and a healthy glow without irritating sensitive skin.
To celebrate the launch, MISSHA is running promotions simultaneously on its official online store, Able Shop, and the fashion-and-beauty platform Musinsa. Buyers of any Glow Prep product, including the new releases, can enjoy up to 35% off and receive promotional gifts such as mini cushions, sheet masks, or pouches depending on the item.
Photo: MISSHA
