Unlock K-Beauty Secrets: A Guide to Olive Young Fest 2026 in Japan and the USA

CJ Olive Young announced on May 10 that it will bring its flagship in-person event, Olive Young Festa, first to Japan and then to the United States.

After setting up its first logistics hub in the U.S., the company is using the Festa to kickstart a broader push into international markets.

Olive Young plans to stage the Festa in May in Chiba Prefecture, Japan, and in August in Los Angeles, California.

KCON JAPAN 2026 will take place at Makuhari Messe in Chiba in May, and Olive Young will hold its first Japan Festa there under the name Olive Young Festa JAPAN 2026.

In August, Olive Young will stage Olive Young Festa LA 2026 in Los Angeles — a large-scale showcase expected to bring together hundreds of brands, the company says.

Olive Young Festa is an experiential festival—rooted in the retailer’s curated picks and trend insights—where brands meet customers face-to-face to showcase products and build brand appeal. Last May’s Festa drew about 33,000 visitors, including global buyers, influencers and beauty industry professionals — essentially all the key players in K‑beauty.

Through the Festa world tour, Olive Young aims to cement its role as a K‑beauty ambassador by introducing Korean brands directly to local consumers.

Under the theme "Healthy Beauty Playground," the company will roll out immersive, memorable content designed so Gen Z around the world can see, hear, touch and remember the brands.

An Olive Young spokesperson said, "This year, we’re expanding globally to imprint the essence of K‑beauty that Olive Young champions and to lead K‑beauty’s growth around the world."