Simmons Launches 2026 ‘Life is Comfort’ Campaign: What This Means for Your Sleep

Jeong So-hee | 2026.05.08

[Inews24 Reporter Jeong So-hee] Simmons, a sleep-focused brand, has launched its 2026 brand campaign along Dosan-daero in Seoul’s Gangnam district. On the 6th, the company began screening the new campaign video, LIFE IS COMFORT, across digital displays between the avenue’s high-rises.

Against a backdrop of persistent uncertainty, the campaign urges people to preserve a life that remains steady, whatever the circumstances.

Simmons has launched its 2026 brand campaign along Dosan-daero in Seoul’s Gangnam district. On the 6th, the \"LIFE IS COMFORT\" campaign video began running on screens between the neighborhood's high-rises. [Photo by Jeong So-hee]
Jeong So-hee

Jeong So-hee

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