Their rallying cry is "SPORTS FOR ALL." Moving beyond a laser focus on records and competition, the brand is inviting everyone to enjoy sports on their own terms. That philosophy will be reflected across products, design and retail spaces, tied to ongoing initiatives like sponsoring Paralympic teams, collaborating with sports clubs and participating in marathons.
They’ve restructured their portfolio into four strategic lines: running, sports style, heritage and sports. For 26SS, they’re debuting the cushioning running shoe SWNA SEAM 26, created with industrial design studio SWNA. They also co-developed apparel and accessories with fabric design studio STUDIO OHYUKYOUNG.
Pro-Specs has shifted its retail strategy to prioritize the brand experience. It renovated its Seoul Yongsan LS Tower direct store (photo) and unveiled the refreshed brand for the first time at the 26SS Collection Presentation held March 6–8. A flagship store in the Jongno area is slated to open in August. By Jin Kim
