Lexus Korea announced May 6 that it will run a hands-on program called 'Discover Together' at its Connect To cultural complex in Jamsil, Seoul, through May 31 to mark Family Month.
The program builds on Lexus’s customer-service philosophy, omotenashi, and invites visitors to experience the lifestyle elements the brand promotes firsthand.
One ongoing feature of the event is 'Discover Your Color: Coloring Event.' Visitors can choose from four illustrated Lexus electrified models displayed across the Connect To brand wall and color the design to create a personalized vehicle.
'Discover Your Journey: Custom Badge Making' will also be offered. Participants color templates of various electrified vehicles—including hybrid (HEV), plug-in hybrid (PHEV), battery electric vehicle (BEV) and concept cars—and have their designs turned into badges. Any visitor may join by presenting a same-day store receipt.
On Children’s Day, May 5, Lexus held 'Discover Your Dream: Acrylic Mood Lamp DIY Class,' where participants made acrylic mood lamps using electrified vehicle designs.
Lee Byung-jin, vice president of Lexus Korea, said, "We hope visitors to Connect To will discover meaningful moments and value in the lifestyle Lexus offers through the Discover Together event. We will continue to introduce programs that allow customers to experience our brand philosophy naturally in their daily lives."
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