K-Beauty Buzz: President Lee's Must-Have Skincare Product Revealed!

Min-ho Kim | 2026.03.17

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President Lee Jae-myung and First Lady Kim Hye-kyung turned heads after shopping for K-beauty at Bansong Market in Changwon, South Gyeongsang Province.

    Photo: LG Household & Health Care
  Photo: LG Household & Health Care

After attending the 66th-anniversary ceremony for the March 15 Movement at the National 3·15 Democratic Cemetery on the 15th, the president and First Lady popped into a cosmetics stall inside Bansong Market in Seongsan District. They browsed the K-beauty displays and picked up a few items.

They purchased LG Household & Health Care’s The Face Shop "Bodeulbodeul Ttae Peeling," a spray-on body scrub meant for the body (not the face). You spray it on, rub with your hands, and it helps lift away dead skin and built-up grime—an easy, no-fuss way to keep skin smooth.

The formula features three grain extracts—mung beans, black soybeans and rice—so it’s gentle and also offers moisturizing benefits.

As he bought the product, the president said, “When I use it on my body… the grime comes off really well,” and the First Lady added, “You don’t even need a scrub towel—the dead skin comes off a lot,” expressing their enthusiasm. The couple also picked up other beauty items that day, including Dr. Belmeur’s Ampoule Mask Cica Peptide, nail polish remover and cotton pads.