Our Dream Sports Day: How Woori Financial‘s Event Transformed Children’s Day for 200 Underprivileged Kids

Jung Jong-jin. | 2026.05.06

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□ Woori Financial Hosts 'Sports Day' for Underprivileged Children

Woori Financial Group marked Children's Day on May 5 by hosting a community outreach event, Woori Dream Sports Day, welcoming 200 underprivileged children from the Gyeongin area. Athletes from Woori’s basketball, volleyball, shooting and billiards teams served as mentors for the day. The children participated in athlete-led activities and games, including a moving basketball-hoop challenge, a big-ball volleyball challenge, a shooting-score match-up and mini pocket-billiards lessons. They also received gifts for completing missions, turning the day into a memorable celebration. Woori Financial used the occasion to announce the launch of Woori Dream Bridge 2026·2036, a long-term initiative to develop future national-team athletes. In partnership with the Korean Sport & Olympic Committee, the program will select 40 promising athletes from lesser-known sports each year and provide training and medical support.

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On May 5, Lim Jong-ryong, chairman of Woori Financial Group (fourth from left), posed for a commemorative photo with Kim Taek-su, head of the national team athletes' village (sixth from left), and aspiring young athletes at Woori Dream Sports Day held for Children's Day. (Photo: Woori Financial Group)

□ KB Kookmin Bank Holds Children's Day Event for Employees' Daycare Children

KB Kookmin Bank said on May 5 that it held a Children's Day celebration on April 30 at its Yeouido new building in Seoul for children enrolled in the bank’s and its major affiliates’ workplace daycare centers. The event welcomed children ages 2 to 5 and aimed to create happy memories, strengthen bonds between employees and their families, and promote a family-friendly corporate culture. Activities tailored to young audiences—musical performances, balloon art and clown shows—drew strong responses from the children. Each child enrolled in the workplace daycare received a Children’s Day gift set featuring a KB Star Friends character beach towel and a cookie set.