U.S. premium athleisure label 'Outdoor Voices' is hosting a Seoul pop-up in Hannam-dong through the 29th.
The pop-up leans on the brand’s signature blue to create a clean, minimalist setting, pairing product displays with thoughtful styling so visitors can naturally absorb the brand’s identity.
The lineup features the 26SS collection created with actor Yoon Yi-jae, plus a curated selection of summer pieces debuting exclusively in-store before their wider release. To mark its domestic launch, the brand also introduced a 'Seoul Exclusive' capsule of T-shirts, ball caps and tote bags stamped with a Seoul lettering logo.
The store will run several promotions through the pop-up’s final day. On weekends, between 1:00 PM and 3:00 PM, shoppers can take advantage of a Ball Cap 1+1 Happy Hour—buy one ball cap, get one free.
Additionally, all items are 10% off, and customers who sign up for the official online store on-site will receive a 15,000 KRW (≈ $11.25 USD) welcome credit. Set purchases qualify for up to 20% off, with tiered gifts offered by purchase amount. The brand will also hold a survey-based raffle for buyers, awarding a total of 3,000,000 KRW (≈ $2,250.00 USD) in official online store shopping credits.
