Reperi, the buzzy K-beauty creator collective, announced on April 8 that one of its standout creators, Leo Jae, served as the lead selector for the K-Beauty Select Store in Omotesando, Tokyo, and fronted a major outdoor advertising campaign.
At the event, Leo Jae curated and showcased standout products from 11 Korean beauty brands. He led on-site demonstrations, participated in talk sessions, and acted as a K-beauty ambassador.
To drum up buzz across Omotesando, organizers rolled out billboards, ad trucks, and street flags, and the promotion was also featured on Amazon Japan’s mobile homepage.
Reperi’s K-Beauty Select Store in Omotesando, Tokyo, runs through April 13.
