◆ Targeting extended stays beyond single-property limits
On the 27th, Kensington Hotel & Resort said it will offer an upgraded Gangwon Flex package—connecting Kensington Hotel Seorak, Kensington Resort Seorak Valley, and Kensington Resort Seorak Beach—through June 30.
Built around the region’s compact geography—Seorak Mountain and the East Sea are roughly a 20-minute drive apart—the package links local hubs to overcome the limits of staying at a single resort and to encourage longer, more connected trips.
Introduced last year, Gangwon Flex quickly became the top-selling package. This year, the company broadened benefit sharing across properties and strengthened special room-rate offers to better suit the extended-stay trend.
◆ Bigger savings the longer you stay… Cross-use system stands out
To ease travelers’ budgets amid high inflation, the package uses tiered room pricing: the longer you stay—two nights, three nights, or more—the larger the savings and perks.
The package’s standout feature is its cross-use system. Regardless of which property guests check in at, a special coupon issued at check-in unlocks key facilities across all three sites. Highlights include △ breakfast buffet for two △ two welcome drinks △ 10% off resort outlets △ two packs of animal feed for the Animal Farm (Seorak Valley) △ ocean sauna for two (Seorak Beach) △ a free parking voucher at Kensington Hotel Seorak (for visits to Gwongeumseong on Mt. Seorak).
A Kensington Hotel & Resort spokesperson said, “Gangwon Flex is more than a simple lodging product; it’s a model that organically connects diverse regional infrastructure to maximize guests’ stay value. We will continue to analyze travel patterns closely and introduce more refined, customized content.”
