How the ‘2nd College Student Tourism Promotion Team’ is Transforming Chungnam into a Global Tourist Destination

Chungnam Province has launched the 2nd Student Tourism Promotion Team to step up promotion of the region’s travel assets ahead of Visit Chungnam Year 2025–2026.

Designed to spotlight Chungnam through a fresh, youthful lens, the program brings together students from major local universities — Namseoul University in Cheonan, Sunmoon University in Asan, and Hoseo University. A key focus this year is expanding overseas outreach by increasing participation from international students.

At Namseoul University, Professor Bae Seong-hwa will lead an international promotion unit centered on foreign students. Teams will create all content in their members’ native languages, adapting to cultural nuances so overseas audiences can connect authentically with Chungnam’s attractions.

Sunmoon University, under Professor Kim Moon-kyung, will tap into roughly 3,000 international students to power its global outreach. By linking the Airline Services department’s professional training with the promotion team’s activities, the university aims to develop students’ international savvy and practical skills while producing content that reframes Chungnam from the perspective of foreign visitors.

Hoseo University, led by Professor Kim Byung-chul, returns for a second consecutive year to ensure continuity and deepen expertise. Students will visit regional festivals and major sites, post their work on personal social media, and coordinate with partner organizations’ social channels to extend their reach.

Through the end of the year, the three university teams will produce and share a variety of trend-forward promotional pieces — short videos, social-first clips, and other digital content focused on top attractions and local festivals — to boost awareness of Chungnam tourism.

A provincial official said, \"With international students on board, this promotion team will play a crucial role in introducing Chungnam to global audiences. By harnessing local universities’ creative perspectives and the energy of young people, we aim to elevate Chungnam as a global travel destination.\"