[MyDaily = Reporter Song Il-seop] On the morning of the 14th, crowds streamed into COEX in Samseong-dong, Seoul to attend the 34th International Broadcasting, Media, Sound and Lighting Exhibition (KOBA 2026).
The event, held under the theme "The Media Era Awakened by AI: Content Connects, Creativity Evolves, Convergence Opens," featured about 220 domestic and international companies and about 1,000 booths.
The show highlighted a wide range of technologies: broadcast equipment, cameras, and audio and lighting systems, alongside AI-driven content automation, cloud-based live streaming, IP broadcast infrastructure, real-time translation and dubbing, and robotic camera systems. Organizers said the convergence of AI and the media industry is enriching the technical capabilities of both media and live performance sectors.
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