The tools are meant to save beauty shoppers from the chore of digging through ingredients and reviews before buying and to cut down the guesswork about whether a product will suit your skin—so you can shop with more confidence.
On the Hwahae app’s My Page, you enter your skin type, personal color, and skin concerns. When you view a product, the app shows a 'Compatibility Score' that rates how well the product matches your skin. Hwahae creates the score by analyzing your review history together with more than 10 million real-user reviews and ingredient records, and it presents the score and key insights in a compact report.
Add the products you’re using to the 'My Products' list, and the app will flag ingredients to watch, warn about ingredient combinations you should avoid, and suggest items that could be a good addition to your routine.
Looking ahead, Hwahae plans to refine its hyper-personalized recommendation system and strengthen its beauty information platform so it better reflects each user’s unique skin profile and the real-world context in which they use products.
