[Sports Seoul | Reporter Cho Sun-woo] Starbucks Korea’s “Peanut Choco Chaltteok Pie” saw April sales jump 30% from March, pushing cumulative sales past 400,000 units.
The Peanut Choco Chaltteok Pie first debuted last October during the college entrance exam season as a packaged snack. This chewy, crave-worthy treat layers hazelnut cream, chocolate, and peanuts. After strong demand, Starbucks moved it from a seasonal offering to a permanent menu item and reduced the pack size from an initial 12-pack to a 6-pack in February.
The product went viral on social media, helping drive a 30% month-over-month sales increase in April. Ongoing interest in chewy-texture desserts and a rise in gift purchases also fueled growth. In tourist-heavy neighborhoods and airport stores—where many foreign visitors shop—April sales more than doubled compared to the previous month.
Starbucks says the uptick reflects growing recognition among international tourists of Korean Starbucks desserts as a must-buy snack, which has boosted purchase demand.
Meanwhile, on April 15 Starbucks introduced the “Kadaif Chaltteok Pie.” Made with kadaif and pistachio cream, it reached 100,000 cumulative sales in less than a month and continues to be a hit.
Starbucks is running an in-app online-store promotion through the 15th: the two-variety Chaltteok Pie set is available for up to 20% off with free shipping.
A Starbucks representative said, “The chewy texture, toasty nuttiness and sweet finish make these treats popular as everyday snacks and gift items for both local and international customers. We’ll continue diversifying our snack-dessert lineup to deliver a distinct Starbucks food experience.” blessoo@sportsseoul.com
