Global sports brand ASICS has rolled out its first beauty campaign, shining a light on the post-workout glow — that healthy radiance you get from moving, no filters, luxe skincare, or complicated routines required.
Get The Glow captures the moments right after a run, a match, or a workout, featuring ASICS athletes alongside everyday people. The photos show the glow that comes when your body moves and your mind clears — brighter expressions and a real uptick in confidence.
The campaign arrives as global interest in the “glow” trend continues to climb. Consumers are investing more time and money than ever to chase that look: women spend about 22 minutes a day on skincare — more than 136 hours a year — and the global skincare market is worth around $162 billion.
ASICS says movement is the most essential path to that glow. It’s not something you apply; it’s something you feel.
Derma-cosmetic brand Centellian24 is beefing up its Thai distribution by entering major online and offline retailers.
As Thailand rises as a key K-beauty market in Asia, Centellian24 has launched in 100 Watsons health & beauty stores, 30 Beautrium beauty shops, 12 Central Department Store locations, and on Konvy with four storefronts — plus the brands have gone live on each retailer’s online malls to reach more local consumers.
Through these rollouts, Centellian24 will showcase skincare built around its signature ingredient TECA (Centella Asiatica extract), including the Madeca line, Madeca Acnience for acne-prone skin, the Melacapture line for pigmentation care, and the PDRN line.
Suncare brand La Roche-Posay is celebrating the launch of its Anthelios Sun Fluid with a pop-up called “UV Stadium” at Seongsu Y173 from the 15th to the 25th.
Anthelios Sun Fluid features the MCE filter, developed over 10 years, which blocks far-UVA rays that significantly accelerate skin aging. Visitors can test the sunscreen’s powerful UV protection firsthand while running.
The pop-up is designed as a five-stage experience that mirrors actual running distances from 1km to 5km. Guests start in the Discovery Zone to learn about UV, move to the UV Zone that highlights far-UVA protection, then to the UV Protection Zone to experience the MCE filter, proceed to the Efficacy Zone to verify protection, and finish at the Gift Zone to receive a completion reward — a race-like format that showcases Anthelios’ tech through movement.
On site, La Roche-Posay gives an Anthelios sample kit to every visitor who completes all missions (100%), and will offer additional gifts to early arrivals and top performers.
