Contains patented Melareturn Vita Water
Sold out across three broadcasts in the second half of last year
Covers dark spots, provides UV protection, brightens and helps reduce wrinkles
[Asia Times = Reporter Kim Ji-soo] Humedix’s dermocosmetic brand Ellavie sold out its Melareturn Pigmentation Cushion on home shopping.
On the 31st, Humedix announced that the Ellavie Melareturn Pigmentation Cushion — Pink Pleats Edition — sold out during a recent live broadcast on Lotte Home Shopping.
It marked the fourth consecutive sellout, following three sold-out broadcasts in the second half of last year.
The cushion features Humedix’s patented Melareturn Vita Water. According to the company, it can help improve surface pigmentation in as little as five days and address deeper pigmentation over time. It also helps minimize pores, prevent darkening, improve makeup adherence, reduce blemishes and deliver a multidimensional glow that can last up to 150 hours.
Launched for cherry-blossom season, the Pink Pleats Edition includes three full-size cushions in pink cases, four refills, and a pale-pink pleated pouch as a complimentary gift.
Humedix CEO Kang Min-jong said the four consecutive sellouts reflect strong customer demand. “The cushion does more than conceal dark spots,” he said. “It also offers UV protection, brightening benefits and helps improve wrinkles.”
