Tamburins is launching its first-ever hair collection and a new fragrance, Summer Tails, and is marking the release with a pop-up at House Nowhere Dosan.
At the pre-opening event on the 9th at House Nowhere Dosan, Aylit members Yoona, Minju and Iroha—who are generating global buzz ahead of their comeback—and Taiwanese actor Heo Gwang-han drew attention.
Known for building a sensory universe around scent, Tamburins has expanded into hair care and accessories with this launch. The new hair collection isn’t just about styling; it establishes a branded category that blends fragrance, care and sculptural, objet-like design.
The line includes hair perfume, hair oil and hair-perfume scrunchies. The hair perfume and hair oil are offered in four scents—Summer Tails, Camo, Evening Glow and White Dazzling—while the scrunchie is available only in Summer Tails. The hair perfume comes in a handy 80ml (2.7 fl oz) size, designed for everyday use and travel.
Summer Tails is described as a scent that captures the residual warmth of summer, a breezy freshness and the vitality of plants. It opens with a crisp, green feeling that evokes lily of the valley and pale leaves, layers in the dimensional notes of geranium and anise, and settles into a balanced woody finish of cedarwood and patchouli. The fragrance is available across the hair range as well as the perfume line.
The pop-up, open through May 30, is a collaboration between Tamburins and artist Monica Filoni and visually recreates the image of a pale-green breeze drifting through hair. DOLL SERIES objets, texture-focused displays and scent-testing tools infuse Tamburins’ signature aesthetic throughout the space, heightening visitor immersion.
On site, visitors can view the entire hair collection, the full Summer Tails lineup and all 21 designs of the hair-perfume scrunchies. The pop-up also features a perfumed hair-salon photo booth and onsite promotions, including limited-edition shopping bags for purchasers and a complimentary key comb with qualifying purchases.
